Our Mission

“To provide our clients with commercially orientated problem solving Customs solutions and real-time Customs Compliance cloud based technology in an approachable and empathetic manner by all our experienced professional and support staff on a uniform global basis”

Our Team

We believe in client service excellence and approach our craft based on favourable commercial outcomes for our clients, whilst maintaining a risk mitigation focus.

Russell Wilkinson

CEO – Founder

Industry Experience

  • Global CEO – Founder at World Customs Consultants Pty Ltd (formerly Trusted Trader International)
  • National Principal – Customs & International Trade (Australia & NZ) at Crowe Horwath Australia Pty Ltd – October 2011 – March 2016 (4 years 6 months)
  • Lead Sydney Director Customs & International Trade at PwC – August 2008 – September 2011
  • Owner – Director – Trade Consultants (Vic) Pty Ltd in Collins St, Melbourne – 1991 – July 2008
  • National Director – Customs & Trade – EY Melbourne – 1986 – 1991
  • Brambles International Freight – 1981 – 1986 (including 3 years in the Canberra Consultancy Office)



  • Our deep understanding of all facets of Customs Compliance, including reducing Customs Duty embedded in a business, conducting Customs Compliance reviews involving multiple service providers and improving relationships with Government on all matters relating to Customs laws, industry policy and foreign affairs and trade.

As a Customs and International Trade (CIT) expert, Russell’s key role within World Customs Consultants (WCC) is to improve the compliance with Customs laws and Customs Duty residing in a client’s business, thereby producing cash savings, real margin improvement and enhanced Customs Compliance for the future of the business.

Russell has over 35 years of experience in the CIT Consulting industry and conducts strategic compliance reviews for clients of WCC’s advisory business, both within Australia and internationally, in relation to Authorised Economic Operator (AEO) and Trusted Trader type programs.

During his career, Russell has worked with many Multi-National Companies (MNC’s) and small-to-medium enterprises on all customs-related issues, providing compliance improvement programs across supply chains internationally.

As the Global CEO and Founder of WCC, Russell works with many clients including import distributors, manufacturers, retailers and companies within the international freight forwarding sector seeking Trusted Trader accreditation and Customs Compliance assistance.

WCC has been encouraged by the industry support received in a relatively short period for the business’ concept. WCC has received confirmation of our alliance partners in Brisbane, Sydney, Melbourne, and Auckland.

Within WCC’s leadership team alone, the business has 200+ years of customs industry experience! 

Maree Wilkinson


Maree Wilkinson Recognised by Worldwide Branding for Excellence in Business Development.

“Maree Wilkinson is driven to provide better solutions for key partners within international trade and build a strong platform that will help businesses prosper”

Co-Founder and Director of World Customs Consultants Pty Ltd (WCC – formerly Trusted Trader International), Maree has been recognised for showing dedication, leadership and excellence in business development. Worldwide Branding has been proud to endorse the recent, notable professional efforts and accomplishments of Maree Wilkinson. A member in good standing, Maree Wilkinson, parlays 15 years of experience into her professional network, and has been noted for achievements, leadership abilities, and the credentials they have provided in association with their Worldwide Branding membership.

Holding a strong business background and a passion for building strong relationships within the market, Maree Wilkinson assisted in founding World Customs Consultants (WCC), an international trade and development company. Over the past 15 years, Mrs Wilkinson has honed her expertise in business development, strategic planning, project management, stakeholder management, business strategy, training and assessment, and international trade and logistics.

Mrs Wilkinson earned an Associate Degree in Interior Design from Stott’s Colleges, and holds a Certificate Level 2 in Computer Applications (with Honours) from the Wangaratta Campus of GO-TAFE. Looking ahead, she aspires to continue growing the business and various partnerships, be recognised as a leader, and empower and inspire others.

Worldwide Branding has added Maree Wilkinson, to their distinguished Registry of Executives, Professionals and Entrepreneurs. While inclusion in Worldwide Branding is an honour, only small selections of members in each discipline are endorsed and promoted as leaders in their professional fields.

Amy Wilkinson

Senior Manager

Amy Wilkinson has been in the Professional Services arena for more than 15 years, forging an impressive career in both the real estate and insurance industries.

Amy is an active listener and exceptional communicator, who is committed to providing her clients with tailored and individualized strategic planning and implementation processes, ensuring all financial and business expectations are orchestrated to the highest level.

With a dynamic personality and “can do attitude”, it is no surprise that Amy has secured a Business Development role within the family business. We know that she will make many long-lasting relationships with her clients.

Amy is based in Melbourne, residing in the leafy bayside suburb of Elwood. When not on the road servicing her clients, Amy enjoys her free time going to the gym & cooking up a storm. Amy’s other interests include: Self-development, meditation, Reiki healing and Feng Shui.

Dr. John Gattorna

International Supply Chain Strategy

Adjunct Professor – UTS Business School, Sydney.

John Gattorna is at the forefront of supply chain ‘thought leadership’ in the world today.

He has made it his passion in life to stay at the cutting edge, and the result is there for all to see and share- his last three books, the most recent being Dynamic Supply Chains; how to design, build and manage people-centric value networks, 3rd edn., FT Prentice Hall, Harlow, 2015. His methodologies offer a way of dealing with the ‘new normal’ operating environment, characterized by volatility, and yet more volatility.

John’s work has taken on a ‘whole-of-enterprise’ feel and scope because he steadfastly believes that you can only transform enterprise supply chains if you transform the enterprise itself, hence his multi-disciplinary approach to supply chain design, from ‘outside-in’, using ‘design thinking’ principles.

Apart for researching, consulting, and teaching, John likes to share his best thinking with peers and business associates around the world, and this is why he organises summits every two or three years – bringing the very best supply chain academics, practitioners, and business executives together for a talk-fest lasting two days. The topics to be debated and discussed will excite you, and so will the delegate list that reads like the ‘Who’s Who’ of supply chain royalty. This is strictly a ‘by-invitation-only’ event.

Ian Tinsley

Customs Compliance

Ian is the CEO of successful customs and trade law consultancy I. McR Tinsley & Partners Pty Ltd which he formed in 1983.

Earlier in his career Ian trained as an industrial electronics technician prior to being recruited by leading customs broker H. Halford Pty Ltd to assist in relating technical issues to the provisions of the Australian tariff structure. During the course of engagement with Halfords Ian gained a customs agents (broker) licence being the first to achieve this milestone in several years. Later Ian lectured at the Customs industry training schools and represented the industry at joint customs/industry training programs during the introduction of changes to the Customs Valuation legislation.

I.McR Tinsley & Partners has been instrumental in minimising customs duty payable by the operators of many large-scale projects including:

  • Power stations and power distribution Systems;
  • Heavy mining machinery;
  • The Australian Synchrotron;
  • Basslink;
  • Paper manufacturing and converting plants;
  • Fibreboard (MDF) plants ;
  • Textile manufacturing machinery;
  • Ski Lifts;
  • Rail and tramway vehicles etc.


Some past and present major clients include:

  • Major Projects Victoria
  • Siemens Ltd.
  • BASF
  • NEC
  • Mainfreight International
  • Radio Frequency Systems
  • Smorgon Steel

Felipe Torres Lynch

Lead Procurement Cost Savings

Felipe is a strategist and innovator in business – he combines analytical and practical competencies to solve problems or to develop and deploy new possibilities. He honed his skills in TNT, Qantas, Xerox and IBM in a variety of roles – operations, product development, sales, management and executive. Restless to pursue his own path, he founded his own consulting company and has led small, medium and large projects in B2B sales, technology, supply chain and procurement. Felipe enjoys mentoring young and ambitious managers and is a trusted advisor to company executives.

Roman Timofeev

Customs Compliance

Extensive experience in professional trade consulting providing creative and effective solutions in regulatory compliance, logistics, Import and Export Consulting, Classification, Trade Preference Programs, Duty Mitigation, and Supply Chain Security. Australian licensed Customs broker with immediate experience in logistics and serious contacts countrywide.

Sam Lo Ricco

International Tax Director

Sam has over 25 years of corporate finance and international tax experience in both professional and commercial roles based in Australia and overseas.  Sam brings a unique combination of technical skills and international commercial experience in corporate finance, taxation, transfer pricing, corporate restructures and risk management & governance.


Sam is bold and progressive in his thinking, knows how to challenge the status quo and is relentless in delivering the desired outcomes.  He has excellent commercial judgement and people skills which has enabled him to successfully develop strategies to execute complex, cross border initiatives. Sam thrives on the negotiation, dealing with competing interests and turning around complex business issues.   Sam has resolved numerous tax and transfer pricing audits, controversies and disputes globally.

Our Tech Team

Sorin Toma

Cyber Security Advisor

Senior Cyber Security professional focused on security for Digital (disruptive technologies), and Business Transformation. Capable of delivering both strategically and tactically, working with business Stakeholders, the Leadership team, and IT – to position the organization for a digital future resulting in an enhanced CS posture, increased resilience, improved maturity (against NIST / NCSF(1)), and lower risk exposure – as well as an enriched Customer Experience.


Focus is on providing Boards and the Executive with an accurate view of their Cyber Security Exposure (Risks/Threats), providing guidance and management oversight to develop the organization’s Cyber Security Strategic Roadmap, and liaising with the Enterprise Risk and Audit Directors to synchronize plans and outcomes. Industry experience includes financial services, healthcare, utilities.

Vraj Mehta

Data Analyst

“If you torture data long enough, it will confess” – Ronald Coase. 

Vraj is a Data Science and Analytics enthusiast, recent graduate of Master of Information Technology from the University of Technology, Sydney. He is a self-driven, disciplined individual focused on the highest quality deliverable and enjoys complex problem solving and technical challenges. Awarded with Dean’s list, IT Postgraduate Achievement Prize and Accomplish Platinum during his study period. Vraj other interests include Software Development, Cloud Computing and Web3.0.


Vraj believes in the skill to extract signals from noise. Latest tools and technology such as Python, SQL & Tableau are used to clean, preprocess, analyse and visualise massive amounts of customs client data. Data analytics has eliminated significant amounts of time to find any opportunity for duty refunds. It has led to increased productivity and has helped organisations succeed in the customs industry.